VOL. 21 NO. 13 -- JUNE 29, 2026
OUR STORIES AND FEATURES
COLUMNISTS
REFLECTIONS/Jonathan Gramling
Appearances of Reality
It seems that the UW-Madison has a mess on its hands. Just the other day, it announced that it was hiring Shawn Eichorst as UW-Madison’s new athletic director. Apparently no African American candidates were interviewed or considered as finalists including Sean Frazier who is a former UW-Madison deputy athletic director who has been the athletic director for Northern Illinois University. Marcus Sedberry, a UW-Madison deputy athletic director who served as the interim athletic director until Eichorst was hired this week also was not a finalist and wasn’t interviewed.
While I have had no interactions with Sedberry, I did interact with Frazier several times when he was UW-Madison’s deputy athletic director. He was trying to make sure that UW-Madison’s athletes of color were connected to the community in the little time that they had. UW-Madison athletes began showing up to help with 100 Black Men of Madison’s Back to School picnic around this time. And Frazier arranged for me to interview a UW football player who was also involved outside of his football duties.


