A Reminder to Motorists:
Slow Down For Safety
Safe Communities Madison-Dane County reminds motorists everywhere to obey posted speed limits now that school is back in session.
The faster vehicles travel, the more likely crashes are to occur and the more severe injuries will be. Children are especially vulnerable
due to their smaller stature, and because they are more likely to dart out between cars mid-block.

According to the National SAFE KIDS Campaign, pedestrian injuries are the second leading cause of unintentional injury-related death
among children ages 5 to 14. Each year in the United States, nearly 900 children ages 14 and under die from pedestrian injuries and
another 24,000 are injured in traffic-related crashes.

Pedestrian deaths and injuries increase with speed. For example, if a child pedestrian is hit by a car traveling at 40 mph, 85 percent of
the children injured will die.  At 30 mph, 45 percent of pedestrians are killed and many are injured. But if struck at 20 mph, most
pedestrian injuries are slight, 30 percent suffer no injuries at all, and the death rate drops to 5 percent. Why? Driving at a slower speed
allows more reaction time, and ultimately, can save lives.

In response to these astounding statistics, Safe Communities Madison-Dane County has Slow Down Yard Signs available throughout
Wisconsin, thanks to a grant by American Family Insurance. In Dane County, the signs are available at participating police departments
and participating American Family Insurance agents listed on the Safe Communities website:
http://safercommunity.net/
slow_down_campaign.php.

Posting the red Slow Down signs in your yard, and asking neighbors to do so as well is one way to bring awareness to pedestrian
safety, to remind motorists to obey speed limits and most importantly, to avoid pedestrian injuries or fatalities in our community.

Safe Communities of Madison-Dane County is a non-profit coalition that brings together local public and private sector partners to save
lives, prevent injuries and make our community safer. The projects and programs Safe Communities promotes have a demonstrated
track record of saving lives. The core areas of focus are the top causes of injury and injury-related death in Dane County, including:
Traffic Safety, Child Safety, Drug Poisoning Prevention, Falls Prevention, MedDrop, and Suicide Prevention. More than 350 organizations
- area businesses, law enforcement and fire/EMS services, neighborhoods, health care leaders, youth and senior serving agencies -
are active partners.

For more information about Safe Communities, contact Amanda Langan, Communications Coordinator, at 608-441-3060.