Clockwise from upper left: MMSD Superintendent Jen Cheatham; Madison
Collefe CEO Dr. Jack Daniels III, Goodman Foundation CEO E.G. Sscramka,
the new science lab at the present Madison College South location.
Madison College Announces WI ETF
Building as Site for new South Madison
Campus
Real Community Development

“The process from here, number one, is the board next week 9September 6) will approve the actual purchase and how we are going to
facilitate that move to the South campus,” Daniels said in a later interview. “We are going to demolish the building and we are going to build a
new campus. Once they have approved that, we then go to the WTCS board for their first reading, which will be in November. And then we’ll go
for a second reading in January. There is some indication now that Smith Gilbane may be ahead of schedule in constructing the new state
office building at Hill Farm. ETF may be able to vacate that facility in April. If they do that, as soon Smith Gilbane takes ownership, then we will
consummate our purchase with them. We anticipate that we will be in construction sometime in August 2018 for a completion set sometime in
August 2019, so that we can start the fall semester of 2019 there.”

Madison College feels that this location in the middle of South Madison — which they define as a broad W. Beltline corridor from Gammon Road
to Stoughton Road — positions the college to have a major impact of the educational level of many of the area’s underrepresented individuals
and communities.

“It’s about the need that we need to address: the poverty and educational disparity, social disparity and the racial and ethnic disparities,”
Daniels emphasized. “How do we fit in addressing those things? And we have to talk about a quality workforce and how do you get trained for
that? You have a population in those areas that are under-skilled and under-employed. How are we going to reach them because they could be
very strong in terms of the new workforce that we will have to have, especially as we talk about the IT careers, health careers and
manufacturing?”

Since last year when the college initially announced its plan to develop a full-service college in South Madison, it has been developing
community around the proposed campus through focus groups, forums and surveys. And in the lead up to the opening of the new campus, the
design of the building and in the subsequent programming in the building, the college plans to build lasting positive relationships with the
larger South Madison community.

“We will have plans in terms of how do we engage youngsters who are not just in K-5, but also middle school as well as high school,” Daniels
said. “I think there are awareness types of situations that we can bring to bear. We have many middle schools come here, to Truax, to do tours.
Perhaps we’ll have some of those relationships at South, but also still maintain visitations and tours that we can have as a part of that. I think
about summer programs and what that is going to look like. It’s not necessarily called College for Kids, but I think about college for kids
programs, especially during the summer. How do we bring that together and develop some of those. We’ll be looking at all of those options
when we get down to the new facility. I also want to caution that the new facility is only going to be so large. Hence while we talk about phases
so that we can get to what it is going to be and I like to say the optimum size may be larger than 7,500 students depending on how folks
actually access the facility. But we are going to have to be very conscious of the space. It’s not a massive space. But it is a usable space and
it is a sign of our commitment to this area and to serve that need that has been going underserved for so long.”

The site of the new Madison College location also positions it to train underserved communities for positions in growing job markets in close
proximity to where they live that pay a livable wage

“Currently we train CNAs,” Daniels said. “We will continue to do that at that facility. There is a huge need for medical assistants. We will be
training medical assistants down there as well. We also have to look at the other occupations that are in the healthcare industry such as
therapists, technicians and nurses. And in many ways, the entrée to that has to be some of the science courses that they have to have as
prerequisites. We’ll be able to offer that because of the labs we put it. It will give people the opportunity to go into the health field. There are
many different disciplines in the health field. The same thing holds true for IT. As we build these IT labs, what kind of things can we put in these
IT labs and what kind of training can we offer? It could be programming. It could be on the technical end of the technology itself. There are going
to be a number of different vacancies opening in those areas. And looking forward, you think about health technology and all of those elements
that are tied in together. We’ll be able to do training in that area. It’s really focusing in on what those needs are. What are the demand
occupations? And there are many folks in those areas who do not have a bachelorette degree, who don’t have an associate’s degree. There
are some who don’t have a high school diploma.  They too will now have an opportunity to access those careers.”

Madison College will also impact the immediate area of South Madison where it will be located. It has the potential of serving as a
development anchor at the south end of S. Park Street with development occurring near SSM Health St. Mary’s and further south as the
northern anchor. It could lead to opportunities for entrepreneurs and small businesses that serve the underrepresented communities. Daniels
wants to work toward a true community development impact.

“We’ve got many individuals, 45 percent in that area, who are below the poverty line,” Daniels said. “How do we help engage them? And I
think it is about community. How do we engage those communities? How do we support communities? We’ve got examples of best practices
across this country on what is happening in some of the communities that are or have been economically disadvantaged. How do we actually
start to get into that whole arena of trying to minimize the economic barriers that exist? And that helps to bring that whole community up. And it’
s a plan. Madison College is not going to do this by themselves. It’s impossible. It has to be done with all of our partners and new partners who
haven’t come to the table yet. And how do we, as a group, work together? A strong South Madison strengthens our entire region.”

It is an exciting time for the people of South Madison. It fulfills a dream that Dr. Richard Harris and Maria Hernandez (now Bañuelos) had back
in the 1980s when they successfully advocated for Madison College to have a South Madison presence by creating some classrooms at the
Madison Labor Temple. It is a dream fulfilled.
By Jonathan Gramling

Under the radar, Madison College has quietly implemented
its strategy to develop a new South Madison campus. About
seven months ago, the college began to pursue the WI
Employee Trust Fund site at the corner of W. Badger Road
and S. Park Street. Smith Gilbane, the developer of the state
of Wisconsin Hill Farms property was scheduled to take
ownership of the ETF building as part of the overall
development package.

On August 28, at a press conference in the Atrium of the
Villager Mall, as many community leaders and South
Madison residents looked on, Madison College CEO Dr.
Jack Daniels III announced that Madison College would be
purchasing the ETF property through $10.5 million in grants
from the Goodman and American Family Foundations. In the
viewpoint of those present, it was the best possible location
for the new campus.