Allison Evans Crowned Miss Wisconsin
United States
Wisconsin’s Finest
Allison Evans has been competing in pageants for the past
10 years, has won 7-8 pageants and has competed in
several national pageants.
of about 50 girls. I thought I had done pretty well since I had never done it before. I remember saying to my mom, ‘Do you realize that I
almost became Miss Wisconsin USA?’ It was my second or third pageant ever. She laughed and said, ‘I don’t know what to say. What
would you have done?’”

Evans put in a trio of appearances in the Miss America Coed Pageant, representing three different states.

“I just decided to try this American Coed pageant,” Evans said. “It was during the summer. I was home. ‘Sure, why not.’ And I won
and went to nationals. I liked the system so much that I did it two more times. So I competed in Iowa the following year because it is
usually where you live or go to school. And I won Iowa. Then I went to nationals again. My parents are divorced. My mom lives in
Wisconsin and my dad lives in Utah. So I went as an at-large delegate for Utah and went to nationals that way. So I had the titles of
Miss Wisconsin American Coed, Miss Iowa American Coed and Miss Utah American Coed. For three years, my Thanksgiving was
spent at nationals at Disney World in Orlando, Florida. It was actually a lot of fun.”

Evans gave Miss Wisconsin USA another try and also competed in several other pageants including the Miss Wisconsin International
Pageant, which is where she found out about the Miss Wisconsin United States Pageant.

Competing in these pageants requires a lot of time and money. It’s not a matter of throwing something on, hopping on stage and
looking pretty. It takes a lot of preparation.

“I feel I probably spend a lot more time preparing than I could say,” Evans said. “The state pageant was in May. I had a 15-week
countdown. I started 15 weeks before May really hitting it hard. I signed up for the pageant in December. I started planning with my
coach, getting a game plan together. I have a pageant coach. I have two coaches actually. One helps me plan everything out and
helps me with my wardrobe. The other helps me with wardrobe and my onstage walk. I have to practice walking. We started putting
the game plan together in January.

“They have videotaped me. They have a stage. We practice the walk to different music. They gave me different tips on body language
and the best way to wear the outfit I am wearing. If I have a dress with a flowing skirt, how will I play with it? Where do I want to place
my hands? How do I want to position my feet? There is a lot that goes into it. I think because I have been doing it for 10 years, it’s
natural to me sometimes to stand in these positions or do the different walks.”

Each pageant has its own criteria that it uses to judge people, from the purely physical to the intellectual. The Miss United States
pageant involves both.

“The criteria are interview, evening gown, swim suit and on-stage question,” Evans said. “They are all 25 percent. There is a fashion
modeling portion. But at nationals, it doesn’t go toward your overall scores. It’s a fun competition to do. They give you some critiques
and there is a winner who receives some type of modeling scholarship.”

The interview and onstage question portions are based on a bio and questionnaire that each contestant completes. The judges use
these materials to probe further into the contestants’ talent and skills and to stump them to see how poised the contestants are under

“I put on my application that First Lady Michelle Obama was my idol — like a billion people I’m sure,” Evans said with a laugh. “So
they asked me a lot about her Let’s Move campaign and her fashion sense because I talked a lot about that. They go off of your bio
sheet, but they may ask you a question related to that. They asked me, ‘How do you think she could have marketed — since you have
a marketing degree — her Let’s Move campaign to make it more successful.’ It pertains to your bio sheet, but they do like to throw
zingers in there just to stump you sometimes. They want to see how you can act on your feet. I’ve had really interesting questions.
They might ask, ‘What’s your favorite color and how does it make you feel?’ Okay? I’ve been asked everything. I have a book that I
bought one time about pageant questions. Interviewers sometimes ask these random questions just to throw you off and see how you
come up with an answer. If you are out in the public and someone asks you a random question, you need to be able to answer it.”

When Evans made an appearance at the Omega School graduation last week, children and adults waited to have their photo taken
with her. Whether she likes it or not, Evans is a public figure and a role model.

“It’s usually their moms who come over and say, ‘Oh my gosh, can she take a picture with you,’” Evans said about little girls coming
up to her. “The girls usually can’t say anything, but they have big smiles. I say, ‘Of course.’ Especially for little Black girls, I think that
is the best thing. They go, ‘Oh my gosh, there is a queen and she is Black like me.’ I think that is pretty awesome. I encourage young
women to live healthy lifestyles. I was asked in one pageant if I think that swimsuit should still be a part of the pageant. And I said that
it should be. I think if they are really looking for criteria for a woman in a swimsuit, they are looking for her fitness and her strength
and that she is obviously healthy. I think that is great. I think a girl who is maybe on one end of the spectrum and is overweight
compared to someone who is underweight, I think they should both be graded harshly. I’ve seen girls who are well underweight,
anorexic and are not toned. I think that is really important because that shows someone is committed to fitness, working out and

Pageantry is just one aspect of Evans’ life. She is an account manager with M3 Insurance and is secretary and events chair for the
Madison Network of Black Professionals. Evans also helps out with Boys & Girls Club fundraisers. Evans isn’t just another pretty
face. She is an intelligent and poised woman who has taken her competitive game to the next level. And she does have game!

The Miss United States Pageant is being held July 3-7 in Washington, D.C. It will be webcasted live on Wednesday,
July 3 - Runway Competition at 1:45 pm EST. Friday, July 5 - Swimwear Preliminaries at 8:00 pm EST. Saturday, July 6 - Evening Gown
Preliminaries at 8:00 pm EST. Sunday, July 7 - Final Pageant Showcase at 6:30 pm EST. And follow Miss Wisconsin United States
2013, Allison Evans, on Facebook,
By Jonathan Gramling

When she was growing up, Allison Evans was a “tomboy girl” as she
puts it. Evans competed in basketball, volleyball and track & field
while she was in high school. As she began her collegiate career at
Loras College in Dubuque, Iowa, Evans kept that competitive spirit, but
traded in her track shoes for some high heels. Evans, who was
crowned Miss Wisconsin United States in May, joined the pageant
scene and never looked back.

The first pageant that Evans competed in was the Cities of America
Pageant. Evans had never heard of it before.

“I think I got something about it in the mail like a lot of girls do in high
school and college,” Evans said. “So I just tried it. I did really well.
There were 90 some girls in my division, which was insane and I
placed in the top ten. I thought I had done pretty well. And then I got
something in the mail again from Miss Wisconsin USA. Being pretty
naïve to pageantry, I said, ‘I’ll do this pageant. This will be fun’ I know
now that Miss USA is a pretty intense system. I competed for that and
did very well. In my first try, I was second runner-up, third overall out